![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/87783b2d86ffd83aedc26ae8_rw_1920.jpg?h=a567bd054fe09b88f896e0fd47628101)
Concept 37
Branding + Identity
Branding + Identity
Concept 37 is not just a regular bar. It’s warm, intimate retreat for art lovers. An eclectic answer to the kitsch surrouning Skopje and it’s nightlife. It’s also a space which collects all creative talent from the areas of art, design, fashion, music, literature, advertising, architecture, etc. C37 is a place to find your inspiration.
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/b8e5e7fef98f4b80d41bf1b2_rw_1920.jpg?h=541fb5b49772b477145c22f0b5dd1af2)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/80e6e90c076962f1f390dbe5_rw_1920.jpg?h=5d74fe064636816cb9e4ef78454e051a)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/6e029e7bb58739320d459421_rw_1920.jpg?h=579d6280172ee028886281f3c9ca0db6)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/cc175055b4c438d827f7d62f_rw_1920.jpg?h=ae1ce4a5d59d630ce293aa869e51c6d7)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/792aebce57ddcbeee82b2ae2_rw_1920.jpg?h=d35888041185b385a9bc6d4f658ebbf3)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/1a21c5df561f6af8ca431cf8_rw_1920.jpg?h=5a535a69efc8e66764dddd94ece73fce)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/d5ab37a94f59696f199f38c8_rw_1920.jpg?h=c8c7e503b21f8fe8c2b33d5d8cd19a2e)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/d4df28f6ee93d4460236bdc3_rw_1920.jpg?h=e4a5e117e71315ef7fe965c48d35d9d0)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/106a55a64c2eee55851f8256_rw_1920.jpg?h=76733c32dbaf782f5f1d9c06e356a1c7)
I developed the visual identity, brand guidelines, prints and gifts, based on sans-serif typography, strict geometry, clean repetitive patterns and only one color - black.
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/6368fd7d89d00c47ca45a2e9_rw_1920.jpg?h=a9f6e40e782bc33128d561eacad2321e)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/715d3b24e7145734dee3c08b_rw_1920.jpg?h=85a1695219f7d2ab7ae1c047625a417d)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/2259b333f23df4736a526640_rw_1920.jpg?h=f3e33418c94312c2085b9000c5e3bc65)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/8fcfbb466e9de8fa46252f1d_rw_1920.jpg?h=a11c6f953c4bf3ecfabc859564ad9749)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/6aafb4e76be0744a25bf5b75_rw_1920.jpg?h=d3936f7b362623642ff44b863dc6a81c)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/c4fca7595de47b5f81840bb8_rw_1920.jpg?h=78f3e70a46998e50267f6672d5e67662)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/4f2312116c70d759ddc62f1d_rw_1920.jpg?h=983386e6a3993a07007fe0f12523888e)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/b86051fd68f8e1252eb60bf8_rw_1920.jpg?h=64bc0cb69f0e73dfb9b532d73e10cbef)
![](https://cdn.myportfolio.com/261c2ecfbd5326f5c3770722ea156ba8/0ad82ab2d73ee1cb528e3ec5_rw_1920.jpg?h=cf6ea8bb2bd27ccdf373f5f8ddcde9b7)