Branding & Identity
Concept 37 is not just a regular bar. It’s warm, intimate retreat for art lovers. An eclectic answer to the kitsch surrouning Skopje and it’s nightlife. It’s also a space which collects all creative talent from the areas of art, design, fashion, music, literature, advertising, architecture, etc. C37 is a place to find your inspiration.
I developed the visual identity, brand guidelines, prints and gifts, based on sans-serif typography, strict geometry, clean repetitive patterns and only one color - black.